Fettercairn to launch two GTR-exclusive whiskies

9th September, 2019 by Amy Hopkins

Whyte & Mackay is to launch two travel retail-exclusive single malts from its Highland Scotch whisky distillery Fettercairn.

The two new whiskies are travel retail exclusives

Two new expressions – a 16-year-old and 23-year-old – will be available in the first quarter of 2020 for an RRP of £80 (US$99) and £200 (US$247) respectively. Both will be unveiled at the upcoming TFWA World Exhibition & Conference in Cannes.

The launch follows Fettercairn’s “premium” range revamp in 2018, which saw the introduction of four age-statement single malts: a 12-year-old, 28-year-old, 40-year-old and a 50-year-old, which has an RRP of £10,000 (US$13,500).

The new range is now widely available in travel retail, however, the new 16-year-old and 23-year-old will be exclusive to the channel.

Richard Trimby, travel retail director at brand owner Whyte & Mackay, said: “We are answering the travellers’ thirst for newness. We know that single malt consumers in [global travel retail] like to discover new flavours and find hidden gems, especially ones that are unique and exclusive to the channel.

“We’re building on the momentum of the Fettercairn relaunch last year with these two new travel retail exclusives and by committing additional support in the channel for the established expressions.

“To grab the attention of whisky enthusiasts, we have worked hard on making our expressions stand out on the shelf with our distinctive storytelling and new brand identity, bottle and packaging.”

The Fettercairn range will be showcased alongside Whyte & Mackay’s The Dalmore, Jura and Tamnavulin Scotch brands in Cannes.

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