Brown-Forman hires Angelis to lead Jack Daniel’s brands

30th September, 2019 by Nicola Carruthers

US drinks group Brown-Forman has appointed Sophia Angelis to the role of managing director, Jack Daniel’s brands.

Sophia Angelis will become managing director of Jack Daniel’s brands on 1 January 2020

Effective 1 January 2020, Angelis will be responsible for all aspects of global marketing and brand building for the Jack Daniel’s family of brands.

Angelis will take the role over from Matias Bentel, who will assume the position of chief brands officer for Brown-Forman at the beginning of 2020.

“Sophia brings valuable breadth of experience and a powerful global perspective to the Jack Daniel’s team, making her the ideal leader to continue growing our business and making friends around the world,” said Bentel.

Having joined Brown-Forman in 2000, Angelis currently holds the position of senior vice president and marketing director for the company’s International division.

During her time with Brown-Forman, Angelis has held a number of marketing positions including vice president, global brand director for Jack Daniel’s Tennessee Fire and Jack Daniel’s brand education, global marketing excellence director, and Jack Daniel’s brand director for Western Europe and Africa.

“Sophia possesses outstanding marketing capabilities and a proven global perspective,” said Mark McCallum, chief brands officer.

“She is an experienced, collaborative, and culturally adept leader who is well-positioned to build and grow the iconic Jack Daniel’s brands around the world.”

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