Breakthru names senior VP and chief information officer

24th September, 2019 by Melita Kiely

US alcohol wholesaler Breakthru Beverage Group has appointed Joseph Bruhin as senior vice president and chief information officer (CIO).

Joseph-Bruhin-Breakthru-Beverage

Joseph Bruhin has been appointed senior vice president and chief information officer at Breakthrough Beverage Group

Bruhin will join the company’s executive leadership team and oversee its IT strategic plan as part of Breakthru’s growing focus on digital transformation and mobility.

Over the past three years, the group has increased its investment in technology strategy, solutions and services to enhance current operations and enable future growth.

Bruhin will report directly to Breakthru Beverage Group president and CEO Greg Baird.

Baird said: “Joe’s industry knowledge, gained through 20 years in the beverage alcohol space, forward thinking approach and proven track record of success make him the ideal leader. I am excited for what he brings to this company.”

Bruhin has previously worked as CIO and senior vice president for Constellation Brands, where he was responsible for taking charge of all aspects of people, process, technology and business leadership for IT internationally.

Before this, he was CIO for Diageo Australia and vice president information systems for Diageo North America.

Bruhin said: “Breakthru has been at the forefront of innovation, leveraging connectivity, data, automation and digital transformation to drive growth across all their markets.

“It’s clear the organisation understands the valuable role technology plays in driving efficiencies with suppliers and customers as well as differentiation from the competition. I’m excited for this new role and look forward to working to further enhance our capabilities.”

In September last year, Breakthru moved into cannabis after investing in Canada’s Cann Trust Holdings.

Earlier this year, a potential merger between Breakthru Beverage Group and the Republic National Distributing Company fell through. The Spirits Business analysed the effect this had on small and big companies alike.

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