Yumix gains Walmart listing and signs US distributor

Mix-it-yourself cocktail producer Yumix has launched its range in Walmart stores and agreed a US distribution deal with Southern Glazer’s Wine & Spirits.

Yumix produces a range of bottled cocktails

Yumix will launch its mix-it-yourself cocktails in more than 400 Walmart stores across the states of Arizona, California, Florida, Michigan, Missouri, Nevada and Washington.

Yumix chief brand officer, Lea Feghali, said: “We were thrilled to be selected at Walmart’s 2018 Open Call event, and the launch this summer is the culmination of a year’s worth of preparation and hard work.”

Walmart’s Open Call event sees the US retailer meet with producers from across America as part of its commitment to purchase an additional US$250 billion in products made, sourced or grown in the US by 2023

Ahead of the launch in Walmart, Yumix said it “needed a national distribution network to execute upon the opportunity”. As a result, the drinks producer has signed a deal with Southern Glazer’s to distribute its products across the US.

Yumix CEO, Alex Garner, said: “The leadership at Southern Glazer’s has been outstanding to work with, and we look forward to growing this relationship as we expand at Walmart and other retailers in 2020.”

Yumix produces a range of pre-mixed cocktails that come in a “revolutionary” twin-chambered bottle, featuring one compartment for spirits and another for mixers.

To create the cocktail, the drinker simply twists off the spirits container from the bottle and pours it into the cocktail mix.