Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood



Mixer company Funkin Cocktails has launched a £1 million (US$1.25m) campaign to support its Nitro Canned Cocktails range.

The campaign will run until September and will cover out‐of‐ home advertising and digital platforms. It will feature on posters at six “major” railway stations, roadsides and taxis in the UK, as well as social media channels.

Funkin hopes the marketing push will reach 7.2m consumers aged between 25 and 44 years old.

Ben Anderson, marketing director at Funkin Cocktails, said: “Our advertising campaign will ensure that Funkin Nitro Canned Cocktails are seen by the nation and we would urge the trade to ensure they are stocked up.”

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