Smith & Sinclair enters US and Europe

Alcohol and confectionary innovator Smith & Sinclair has entered Europe and the US after receiving investment to “fast track” its global expansion.

Smith & Sinclair is said to be the “Willy Wonka for grown-ups”

The firm is preparing to enter Germany, Spain, France, Italy and the Netherlands in August, before launching in the US at the end of September.

The brand will be selling its disruptive products and growing its brand partnership and product innovation division in the US and Europe.

As it enters new markets, the firm plans to “create first-to-market products with a new focus on identifying regionalised opportunities”.

The confectionary innovator’s growth has been supported by investments from major backers, which has allowed the business “the opportunity to fast track expansion globally”.

Smith & Sinclair was co-founded in 2014 by current CEO Melanie Goldsmith and head of innovation, Emile Bernard.

The firm said it has “grown exponentially” since its launch, through demand for Smith & Sinclair’s “disruptive range of category-first products”.

Dubbed the “Willy Wonka for grown-ups”, Smith & Sinclair’s range consists of edible cocktail garnish sprays, effervescent tablets that create instant cocktails and alcoholic, adult-only sherbet dippers.

“Smith & Sinclair was born out of our recognition that there was a gap in the market for a generation who were looking for something more experimental and theatrical when it came to home entertaining and gifting,” said Goldsmith.

“We’ve watched the business grow over the past six years with such excitement, and with ongoing support from our team and our investors, we are thrilled to be introducing our products to a global audience.”

In November last year, Smith & Sinclair unveiled a trio of flavoured dissolvable tablets that “create bar-worthy cocktails in seconds”