Top seven best-selling speciality spirits

15th July, 2019 by Nicola Carruthers

The burgeoning low-alcohol movement and growing popularity of the apéritif occasion have helped take speciality spirits global. We look at the brands taking the category by storm.

SB presents the best-selling speciality spirits brands

Speciality spirits are finding their fame on the world stage as consumers start to become more health-conscious, paving the way for bitters and vermouth brands to shine as the star ingredient of cocktails.

Bright orange apéritif Aperol continued to witness double-digit increases, benefitting from trends relating to lower-­alcohol serves, al fresco dining and sparkling beverages.

The category has also piqued the interest of the world’s biggest distiller Diageo, which acquired its first apéritif brand Belsazar in March last year.

Four out of the seven brands on our list witnessed declines, while Aperol, Ricard and Jägermeister had a more positive performance.

Following our recently published Brand Champions 2019 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling speciality spirits brands on the market today.

Click through the following pages to discover the top seven best-selling speciality spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.

Leave a Reply

Subscribe to our newsletter