Fratelli Branca to launch US import company
Fernet-Branca owner Fratelli Branca will launch an import company in the US next year, called Branca USA.
Launching in early 2019, Branca USA will be based in New York City. As a result, the company will end its 15-year-long partnership with current importing and marketing partner Infinium Spirits.
Branca USA expects current distribution partnership across the US “to continue without disruption”.
Patrick Piana, CEO, Fratelli Branca, said: “Infinium Spirits has been an outstanding partner over the years. The growth of the Fratelli Branca portfolio in the United States is a credit to Infinium Spirits and their expertise in building brands.”
In addition, Fratelli Branca has signed a five-year distribution agreement with California-headquartered Young’s Market Company, covering the firm’s 10-state footprint on the West Coast.
Fratelli Branca said it will “bring innovation” to the US and drive growth of its portfolio, led by Fernet-Branca and Antica Formula.
Vern Underwood, CEO of Young’s Holdings, said: “The Infinium Spirits and Fratelli Branca partnership has been remarkable, with our family businesses combining efforts to develop this unique portfolio over many years.
“We wish the Branca family the best in starting up their import operations in the United States. We look forward to a continued partnership between the Underwood and Branca families.”