Top 10 spirits marketing moves in June 2019

1st July, 2019 by Owen Bellwood

June’s most notable marketing initiatives included Bacardi’s Pass the Beat campaign in partnership with Major Lazer, Smirnoff’s Pride celebrations and William Grant’s first push for Verano gin.

Bacardi’s Pass the Beat initiative featured in our pick of top marketing moves

In our latest marketing round-up, we take in Slingsby gin’s new summer campaign, while Liverpool Gin was named the headline sponsor of this year’s Liverpool International Music Festival.
Diageo-owned Smirnoff launched its Welcome Home campaign in the US to support members of the LGBTQIA+ community, and Pernod Ricard’s Havana Club rum released a documentary in collaboration with Amsterdam fashion house Daily Paper.
Over the following pages, we name our top marketing moves launched in June 2019.

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