Top 10 best-selling rum brands

8th July, 2019 by Nicola Carruthers

5. Havana Club

2018: 4.6m
2017: 4.5m
% change: 3.8%

Place last year: 5

Pernod Ricard’s Havana Club brand has witnessed consistent growth, increasing by 3.8% in 2018. In the company’s 2017/18 full-year results, Havana Club increased by 6% with “good growth” mainly in Cuba. The brand also performed well in Germany and Russia.

Earlier this year, the rum released its 2019 Tributo bottling, a blend that includes rum aged in Cognac casks, while October saw the launch of the Havana Club Professional Edition series.

Speaking to The Spirits Business in May 2019, Havana Club CEO Christian Barré said “it’s going to be an interesting year” for new releases from the brand.

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