Havana Club develops ‘professional’ range for bartenders

19th October, 2018 by Amy Hopkins

Cuban rum Havana Club has developed a new and experimental range exclusively with bartenders in mind.

Havana Club is encouraging bartenders to experiment with rum cocktails with its new Professional Edition range

The Havana Club Professional Edition range, which has also been developed in collaboration with bartenders, was first unveiled at trade show Bar Convent Berlin last week.

The first bottling in the small-batch series – Havana Club Professional Edition A – is the result of a collaboration with the Cuban Bartender Association as part of celebrations for Havana bar El Floridita’s 200th anniversary.

The white rum is a blend of three aged rum bases and pure aguardiente that has been matured in large oak barrels for up to four years. It is filtered using an “innovative approach that retains the character whilst lightening the colour and palate”.

Havana Club Professional Edition B has been created in collaboration with cocktail authority Nick Strangeway. The rum is a blend that includes one component finished in smoky Islay whisky casks, along with three other Havana Club 7 Year Old rum bases.

“Since the launch of Havana Club 7 Year Old 40 years ago, we have been committed to inspiring bartenders to create new rum cocktail experiences and the Professional Edition range is our latest expression of this,” said Nick Blacknell, global marketing director at Havana Club International.

“It was through the world’s best mixologists that rum drinkers were introduced to the Daiquiri, Cancha and Mojito cocktails – we hope that our new range provides the inspiration, through new flavour profiles in rum, for bartenders to craft the next generation of authentic Cuban rum cocktails.”

Further editions will be added to the Havana Club Professional Edition range in the future, created using input from leading bartenders. These will be made exclusively available to mixologists in selected cocktail bars around the world.

Havana Club previously experimented with smoky whisky casks for the creation of its Havana Club Tributo 2018 expression.

Leave a Reply

Subscribe to our newsletter

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)