Top 10 best-selling rum brands

8th July, 2019 by Nicola Carruthers

7. Božkov

2018: 1.7m
2017: 1.1m
% change: 49.3%

Place last year: New entry

Owned by Stock Spirits Group, the Czech rum has grown volumes from 0.9m cases in 2014 to 1.7m four years later, reporting an impressive 49.3% sales surge in 2018 – the year it also launched Božkov Republica.

According to Stock Spirits, the brand’s “strong” growth was achieved through “compelling advertising support” and new line extensions including its premium offering Republica, which “competes in the premium rum segment”.

The brand has been gaining popularity in its native Czech Republic for a while and in November, Božkov was voted the “most trusted alcohol brand” in the country for a third time, as part of the Atoz Marketing Services’ Trusted Brands programme.

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