Top 10 best-selling rum brands

8th July, 2019 by Nicola Carruthers

10. Appleton Estate

2018: 1.1m
2017: 1.2m
% change: -9.8%

Place last year: 10

Witnessing its first decline in four years is Campari Group’s Jamaican rum brand Appleton Estate, which dropped to 1.1m cases in 2018.

In Campari Group’s 2018 full-year results, Appleton Estate was up 6.3%. According to the firm, the brand continued to “premiumise its offerings while communicating the qualities, heritage and craft credentials “of Jamaican rum and had “good growth” in core markets: Canada (3%), the US (9.3%) and Jamaica (22.4%). The brand also performed well in global travel retail.

In November last year, Appleton Estate rum tapped into premiumisation with the launch of a limited edition rum, which has an age statement of 30 years but contains liquid matured for more than 50 years.

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