Koyomi Highball RTD to launch in Australia
Beam Suntory has unveiled a new shōchū-based ready-to-drink (RTD) range in the Australian market, called Koyomi Highball.
Described as a “first” for the Australian market, Koyomi Highball aims to bring “the new world of Japan into a bespoke drink”.
Balanced with “seasonal Japanese flavours”, Koyomi (pronounced koy-oh-me) is a blend of soda and shōchū and is inspired by the way Japanese drinkers consume shōchū.
Koyomi was created to bring the “distinctively modern Japanese drinking experience” to consumers.
The new 250ml canned range consists of three flavours: Blood Orange and Bitters, Mandarin and Grapefruit, and Yuzu and Lime. Each expression contains 109 calories and carries an abv of 4.2%.
Koyomi Highball Yuzu & Lime is described as a “perfectly balanced combination of Japanese and Western citrus fruits”. Yuzu, a popular fruit in Japan, and lime, a popular citrus in Australia, create a “refreshingly zesty Highball”.
Koyomi Highball Mandarin and Grapefruit has “warmer sweet notes” while Blood Orange and Bitters is described as “bold yet balanced” with “complex flavour” and a “less bitter finish” than a Spritz.
“Australia’s alcohol market is rapidly evolving, and as consumers are surrounded by choices, they are searching for a unique, new product, both inside and out,” said Beam Suntory director of innovation Kay Oh.
“Koyomi Highball embodies the cool, modern and sophisticated factor of Japan, making it one-of-a-kind. Blended with shōchū, and popular Japanese flavours, Koyomi Highball provides a unique drinking experience that transports you to Japan.”
The range is available through Coca-Cola Amatil, which is responsible for the sales and distribution of the entire Beam Suntory spirits range in Australia and New Zealand.
The Koyomi range is available in a four-pack priced at AU$18 (US$12.57). It is available from leading liquor stores in Australia from August 2019.