Diageo to debut Walking Dead whiskeyBy Nicola Carruthers
Following its range of Game of Thrones Scotch whiskies, Diageo is set to partner with another successful TV series and release a Bourbon inspired by The Walking Dead.
Revealed last weekend during a preview event at San Diego’s Comic Con convention, The Walking Dead Kentucky Straight Bourbon Whiskey has been launched under Spirits of the Apocalypse – a “strategic alliance” between Diageo and Skybound Entertainment, the firm behind The Walking Dead comic series.
The limited edition release will be available in the US from select retailers this autumn. Bottled at 47% abv, the whiskey has an RRP of between US$31.99 and US$36.99 per 750ml.
The Walking Dead Kentucky Straight Bourbon Whiskey is recommended enjoyed neat, on the rocks or in whiskey cocktails.
Spirits of the Apocalypse plans to “share new spirits with ‘Walkers’ and those who love them”.
More details on the Walking Dead whiskey “will be available in the coming months”.
This is not the first time that Diageo has collaborated with a hit television series.
Diageo teamed up with Game of Thrones’s network HBO to produce the White Walker by Johnnie Walker whisky, which is inspired by the show’s undead army of White Walkers.
The UK drinks giant also released a single malt collection as part of the partnership and is set to launch two new limited edition expressions, called A Song of Fire and A Song of Ice.