Villa Massa debuts basil-infused limoncelloBy Nicola Carruthers
Spain’s Zamora Company has extended its Villa Massa limoncello line with the launch of a basil-infused expression.
Villa Massa Limoncello Basilico is made from Sorrento lemons and infused with fresh Mediterranean basil. The combination of citrus and herbal flavours is said to offer a “fresh aroma that evokes the atmosphere of their shared terroir in the Mediterranean”.
Described as a “perfectly balanced after dinner experience”, the new 30% abv expression is best served very cold, directly from the freezer “to enhance the aromas”.
Zamora Company International managing director Thomas Clamens said: “Villa Massa is a pioneering brand and the launch of Villa Massa Limoncello Basilico connects with its culinary and craft heritage.
“As a crafted, premium product, Villa Massa Limoncello Basilico builds visibility for the brand in store and will appeal to existing limoncello fans as well as other liqueur drinkers.”
Packaged in 500ml bottles, Villa Massa Limoncello Basilico will be available this summer, initially in the Netherlands, Italy and the Italian duty free market.
The Villa Massa brand is distributed in more than 50 countries across five continents and claims to be the market leader in the premium limoncello segment in Spain, Holland, Belgium, Portugal and Brazil.
In November 2017, Zamora Company acquired limoncello brand Villa Massa after buying the shareholding of brothers Stefano and Sergio Massa for an undisclosed sum.