Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Chase

Herefordshire-based Chase Distillery has launched its first advertising campaign, which celebrates the brand’s “field-­to-­bottle” production. The All in the Chase campaign highlights the single-estate ethos of Chase Distillery.

James Chase, global brand ambassador for Chase Distillery, said: “We want premium gin consumers to understand our Chase field­-to­-bottle story, so launching our first advertising campaign felt like the next step in our journey as a family business.”

The campaign will be supported by a 70­-second film by Anthony Farquhar­Smith, as well as print advertising and out­-of-­home executions.

The film features a collage of stop-­animated illustrations and photography, and will launch nationwide through Curzon and Everyman cinema groups, and 160 independent cinemas.

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