The top 10 best-selling vodka brands

20th June, 2019 by Owen Bellwood

1. Smirnoff

2018: 26.0m
2017: 26.0m
% change: 0.0

Place last year: 1 

Diageo-owned Smirnoff remains the world’s top-selling vodka brand after sales remained constant at 26.0m nine-litre-cases.

In July last year, Diageo announced it was investing in the brand to turnaround its declining sales. In the months that followed, the brand launched a celeb-packed campaign titled Welcome to the Fun% and launched new flavoured variants. Earlier this year, the brand targeted health-conscious drinkers with its range of zero-sugar infusions in the US to meet “consumers ‘evolving taste preferences”.

2 Responses to “The top 10 best-selling vodka brands”

  1. LJR says:

    How does this article not include Tito’s Vodka?

    • Nicola Carruthers says:

      Hi,

      We requested the volume figures from Tito’s, but as they are a privately-owned company they declined to provide the data.

      Thanks,

      Nicola

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