Svedka Vodka launches first campaign in five yearsBy Owen Bellwood
Constellation Brands has launched a US marketing campaign for Svedka Vodka, which celebrates “fearlessly original” consumers.
Svedka’s Bring Your Own Spirit campaign goes live today (20 November) and features TV commercials, creative digital marketing and social media content.
The campaign’s 15- and 30-second adverts will air across channels including Bravo, ESPN and Comedy Central. The commercials feature an “energetic” cast that are seen to be “living their lives with authenticity, diversity and originality”.
For its digital ad, the brand has created a number of eye catching visuals featuring messages such as “All Heart Eyes on You”, “Darling, You’re A Heavy Pour” and “You’re A Rainbow & They’re All Colourblind”.
Jim Sabia, chief marketing officer at Constellation Brands, said: “Svedka has stood out for years with its loyal fanbase for its edgy and provocative point of view.
“We believe that the brand’s new Bring Your Own Spirit platform represents the consumer of today – one that is fearlessly original, has a distinct point of view, and makes no apologies for who they are or what they do.
The Bring Your Own Spirit campaign was developed by creative agency R/GA.