The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

8. Dewar’s

Dewar's LCW

2018: 2.8m
2017: 2.6m
% change: 6.4%
Place last year: 8

It’s a non-mover for Bacardi’s Dewar’s, which remains in eighth position among the world’s best-selling Scotch whiskies. The blended Scotch brand reversed its declines to record a healthy growth of 6.4% to 2.8m.

In October last year, Dewar’s launched a US$15 million global marketing push for its Live True campaign, which features a voiceover from Game of Thrones actor Iain Glen. The campaign re-launch is part of Dewar’s wider strategy to drive growth across its entire portfolio, with a “renewed focus on innovation”.

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