The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

9. Black & White

2018: 2.7m
2017: 2.4m
% change: 14.9%
Place last year: 10


During Diageo’s six months to 31 December 2018, Black & White led the growth of the firm’s primary Scotch brands. The brand performed particularly well in Mexico, India, and in Columbia and Venezuela where it benefited from “route-to-consumer expansion”. According to Diageo’s fiscal 2018 financial results, marketing investment behind the brand could have also helped its growth during the period.

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