The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

1. Johnnie Walker

2018: 18.9m
2017: 18.3m
% change: 3.5%
Place last year: 1

The world’s best-selling Scotch brand is, of course, Diageo’s blended Scotch whisky brand Johnnie Walker. Storming miles ahead of any other category competitor, Johnnie Walker grew sales by 3.5% to 18.9m – edging ever closer to the 19m case-mark.

In Diageo’s six months to 31 December 2019, Scotch growth was driven by Johnnie Walker, which delivered a strong performance with net sales up 10%

In the US, the brand’s sales were boosted by the “successful” launch of White Walker by Johnnie Walker, which was launched as part of Diageo’s partnership with Game of Thrones‘ network HBO.

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