Pinkster launches Gin Jam Cocktail Mix sachets

Pink gin brand Pinkster has added a “pour and stir” instant cocktail mix to its range of raspberry-flavoured products: Pinkster Gin Jam Cocktail Mix.

Pinkster Gin Jam Cocktail Mix has been designed to ease cocktail making with its simple “pour and stir” method

The mix is sold in 20g sachets, which carry a two-year shelf life and will be available to both the on-trade and off-trade.

Pinkster Gin Jam Cocktail Mix has an abv of 2.5% and comes in cartons of 28x20g sachets.

Stephen Marsh, Pinkster managing director, said: “For the last few years, we’ve been recycling the inebriated raspberries left over from making Pinkster as Gin Jam. Bartenders galore started experimenting with it as a fruity cocktail ingredient, which prompted the thought of creating a stand-alone product for ease of use.

“We went back to the drawing board, finessing the recipe for our existing Gin Jam, adding a dash of lemon juice. We’ve certainly hit the sweet spot, as the resulting mix added to a Pinkster G&T makes for an extremely delectable mixed drink.

“For operators of busy bars, it couldn’t be simpler: just pour and stir. Ten seconds at the most.”

Furthermore, the brand has also increased production of Pinkster Royale, its third “natural by-product”, after its 3,000-bottle trial run sold out in 2018.

Raspberry-flavoured Pinkster Royale has no added sugar and was created to “pimp up your Prosecco”, though it can also be sipped neat over ice.

Bottled at 24% abv, Pinkster Royale is available in 350ml bottles, priced at RRP £24 (US$31) each.

In December last year, Pinkster revealed it had raised £1.1 million (US$1.4m) in private finances to increase production and “fully capitalise” on the pink gin boom.