Unmissable spirits exhibitors at Vinexpo Bordeaux

8th May, 2019 by admin

Designer Wines and Spirits of the New World

Stand: E130, Hall 1

Products from Oude Molen Distillers will be exhibited at the stand of Designer Wines and Spirits of the New World, which represents premium wines and spirits from Australia and South Africa.

Oude Molen, based in the Elgin Valley in South Africa, produces a variety of brandies, including VS, VSOP and XO expressions. The company will seek to pioneer the nascent Cape brandy category at Vinexpo Bordeaux.

“Cape brandy is achieving significant momentum in South Africa as a luxury category, and we are excited about spearheading its establishment in Europe with the Oude Molen brand,” the company says.

The distiller adds: “Vinexpo is the perfect platform from which to launch Cape brandy as a category, and Oude Molen as the deluxe brand within it.

“When it comes to premium brandy, one needs to establish quality credentials in a very cluttered environment. The message is as important as the liquid.”

Oude Molen is hoping to meet buyers who are seeking to discover a premium spirit that “transcends perceptions of brandy”.

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