CEO: Vinexpo Bordeaux needs ‘radical change of strategy’
Following a 30% drop in visitors and exhibitors this year, Vinexpo’s Bordeaux show will “relaunch” with a “radical new strategy”.
The show, which took place from 13-16 May, was attended by 1,600 international exhibitors from 30 countries. More than 2,300 meetings took place over the course of the trade event.
According to organisers, the “resized show” is now “more qualitative and focused” in line with the “strategic direction” of the Vinexpo group.
For its 40th anniversary show in 2021, Vinexpo Bordeaux will implement a new business model while “safeguarding its identity and values”.
Rodolphe Lameyse stepped into the role of Vinexpo CEO 30 days before the Bordeaux event, taking over from Guillaume Deglise, who stepped down last year.
“The reality of the figures evidence the need for a radical change of strategy to relaunch Vinexpo Bordeaux and for it to exist harmoniously with Vinexpo Paris,” said Lameyse.
“We must build on our strengths so as to reinvent ourselves. This new direction is based on three key features: business, content, experiences.”
Earlier this week, Vinexpo announced that its inaugural Paris show, taking place next year, would merge with Wine Paris to create a “new international landmark event” for the industry at a “key time on the buying calendar”, on 10-12 February 2020.
Vinexpo has been expanding its international footprint in recent years with shows in New York, Shanghai and Paris, in addition to Bordeaux, Hong Kong and the travelling Explorer series of events.