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Bulldog Gin to sponsor Field Day festival stage
Campari Group-owned gin brand Bulldog has partnered with London music festival Field Day to host its own stage at the two-day event.
Campari-owned Bulldog Gin will host a stage at this year’s Field Day music festival
Field Day is set to take place from 7-8 June at London’s Meridian Water, when the gin brand will host the Bulldog Gin Yard with performances from a lineup of DJs curated by UK club night Bugged Out.
Luke Huxham, festival director at Field Day, said: “We’re excited to be working with our friends Bulldog Gin to create a brand new arena for this year’s Field Day – The Bulldog Gin Yard.
“The new arena will feature an incredible lineup and multi-tier viewing platforms, as well as their iconic Supersonic Gin and Tonics. There will be a few surprises too, so keep your eyes peeled for the lineup and more”.
Developed by creative agency Bompas & Parr, the Bulldog Gin Yard will feature a bar serving Bulldog signature serves, chill out area and a still-to-be-announced “surprise experience”.
The brand will also mark World Gin Day (8 June) during the festival.
Campari UK marketing director Nick Williamson said: “We can’t wait for Bulldog Gin to add a touch of its own magic to what is an exciting new concept from the team at Field Day. We look forward to sharing the many surprises in store for festival-goers at the Bulldog Gin Yard.”
As part of the partnership, Bulldog Gin cocktails will be available at bars across the Field Day site, including the Bulldog Blackberry Gin and Tonic, Bulldog G, T and Matcha Tea, and the Ginspresso Martini.