Asia boosts Mast-Jägermeister full-year salesBy Melita Kiely
German spirits company Mast-Jägermeister has reported a 5% sales increase for 2018, aided by “exceptional growth” in Asia.
The company’s volume sales grew to 7.5 million nine-litre cases in 2018, up from 7.2m in 2017.
The brand’s flagship herbal liqueur, Jägermeister, is now distributed in more than 140 countries. International sales account for approximately 80% of all revenues.
Asia was highlighted as a key emerging market for the brand, with China cited as becoming a “major sales engine”.
Eastern Europe, Latin America and the Middle East and Africa were also described as “major contributors” to the group’s 2018 growth, as well as the German domestic market.
In Eastern Europe, Mast-Jägermeister experienced “rapid growth”, and has also reached an agreement with its long-term distribution partner Rémy Cointreau regarding the acquisition of two distribution companies in Czech Republic and Slovakia.
The companies and their 83 employees became part of the global Mast-Jägermeister group on 1 April 2019.
Michael Volke, CEO of Mast-Jägermeister, said: “We are seeing the results of our long-term investments in the Jägermeister brand and our consistent efforts to build our international presence.
“Of course, our goal for 2019 is to continue our strong growth from the past year and keep driving our sales and expanding our market presence.
“But we are also facing a global economy that is showing signs of a downturn. With the underlying factors in mind, we are currently expecting a moderate increase in sales.”
Mast-Jägermeister made its first “strategic investment” in an external brand last year after acquiring a stake in German producer Gin Sul.