Wine & Spirits Show reveals trade masterclasses

22nd February, 2019 by Nicola Carruthers

The Spirits Business and the drinks business have unveiled the free trade masterclasses for the upcoming Wine & Spirits Show in April.

The masterclasses at the inaugural Wine & Spirits Show were full to the brim

Launched in collaboration between the two magazines, The Wine & Spirits Show will return to The Royal Horseguards Hotel in London on 12 and 13 April.

Over the course of the two days, the event will bring leading wine and spirits brands together for an exciting programme of discussion, tasting and learning.

Around 1,500 visitors attended the inaugural Wine & Spirits Show, which has been hailed as an unmissable new event for both trade members and drinks enthusiasts.

The show’s series of free educational masterclasses for the trade have now been confirmed, featuring some of the industry’s leading communicators and educators

At 3pm on Friday 12 April, agave spirits expert Jesse Estes will host ‘Welcome to the Wonderful World of Agave: discover Tequila, mezcal, raicilla, and more’.

On Friday at 5pm, The Spirits Business editor Amy Hopkins will hold a seminar looking at ‘Top Tipples: a taste of award-winning spirits’.

The in-depth masterclass will look at the Taste Masters from The Spirits Business’ Global Spirits Masters series of competitions.

Taste Masters are awarded to the highest-scoring expressions from across a number of categories, following a re-taste of products that were awarded Master medals – the top accolade in the competition.

The seminar will give the trade insight into how experts blind taste a wide array of spirits and explain how medals are awarded.

On the wine side, wine preservation system Coravin will host a masterclass at 3pm on Friday. At 4.30pm, the drinks business’ editor-in-chief Patrick Schmitt MW will present ‘Defining drinks of the decade’ – a showcase of award-winning wines from the Global Masters series.

Both trade and consumers will also be welcome to a Champagne Pol Roger masterclass presented by George Prideaux at 6pm on Friday.

All masterclasses are free to attend and places will be available on a first come, first served basis.

Details of masterclasses for consumers on Saturday 13 will be revealed in due course.

The trade will be welcome from 2-5pm on Friday. To register for the trade session, click here. 

The event will open to consumers from 2-9pm on Friday and 1-8pm on Saturday.

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