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E&J Gallo becomes US importer for Gruppo Montenegro
American wine producer E&J Gallo has been appointed the US distributor of Italian spirits producer Gruppo Montenegro.
Gruppo Montenegro’s range includes Select Aperitivo and Vecchia Romagna Brandy
The partnership will see E&J Gallo import brands including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy.
“We are excited to become the US partner for Gruppo Montenegro and look forward to adding their brands to our growing luxury spirits portfolio,” said Britt West, vice president of marketing for Gallo Spirits.
“Gallo remains strongly committed to competing in the luxury spirits space with brands of the highest quality and authenticity.
“We look forward to furthering mixologist and consumer awareness and understanding of this growing segment of spirits.”
Marco Ferrari, CEO of Gruppo Montenegro, added: “As a privately-owned company, we are honoured to partner with the Gallo family and appreciate their commitment to compete in the luxury spirits business. With this partnership, we look forward to unleashing the full potential of our portfolio in the US.”
Select Aperitivo will retail for US$27.99 and Amaro Montenegro will retail for US$37.99.
E&J Gallo’s spirits portfolio includes Germain-Robin brandy, New Amsterdam Vodka and Gin and E&J Brandy, in addition to imported products, including Scotch whisky brands The Dalmore and Jura Single Malt, Diplomático Rum, and Argonaut Brandy.
In May last year, Brown-Forman signed a distribution agreement with Gruppo Montenegro in Italy for its Jack Daniel’s, Woodford Reserve and Finlandia Vodka brands.