Devils River expands leadership team

Texas-based whiskey maker Devils River has expanded its leadership team in a bid to more than double its distribution footprint by the end of 2019.

Devils River aims to distribute its rye whiskey and Bourbon in 30 states by the end of 2019

The Bourbon and rye whiskey producer currently lists its products in 12 states. To expand distribution, Devils River has appointed John Potts as executive vice president of sales and marketing and announced a number of regional appointments.

Matt Thornton has joined the brand as regional vice president of the Texas region, Brendon Walsh will serve in the northeast region and Rick Perez will lead sales in the southeast region.

Devils River Whiskey president and co-founder, Mike Cameron, said: “Our goal is to be in more than 30 states by the end of 2019.

“Leading the aggressive expansion plan requires a strong team. We’re assembling a great group of the right men and women to get this done.

“We have divided the country into five regions and are proud of the talent that we’re bringing together to drive our market expansion.”

Potts has joined Devils River after working with vodka brand Deep Eddy and holding leadership roles at Republic National Distributing Company.

He said: “I’m thrilled to be leading sales and marketing for this ambitious undertaking.”

In preparation for the expected growth, the company will open the doors to its San Antonio distillery later this year.

“We are in the processes of renovating the first two floors of the Burns building located at 401 E Houston Street,” said Cameron.

“Built in 1918, the Burns building is listed on the National Register of Historic Places. We are excited to be part of San Antonio’s downtown revitalisation as our distillery and visitor’s centre will be in the heart of downtown San Antonio.”