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Sailor Jerry $20,000 guitars go on sale

Spiced rum Sailor Jerry has collaborated with CF Martin & Co to release two limited edition guitars adorned with imagery from tattooist Norman ‘Sailor Jerry’ Collins – priced at US$19,999 each.

Scott Sasser (left), of CF Martin & Co, and Daniel Thomas (right), global ambassador for Sailor Jerry

Sailor Jerry Spiced Rum was made to honour Collins, a navy veteran who built his reputation tattooing soldiers and sailors in Honolulu. He was the first artist to use purple ink in his tattoo designs and was a pioneer of the hardline tattoo style.

The Ink & Wood limited edition guitar series pays homage to both Collins and the founder of guitar manufacturer CF Martin & Co, Christian Frederick Martin.

It takes more than 50 hours of work to engrave each guitar, one of which is titled Homeward Bound and the other True Love.

The guitars will make their public debut on 24-27 January at Winter NAMM in Anaheim, California, before completing a US-wide tour at Sailor Jerry events throughout the year. They are available to order worldwide now.

Daniel Thomas, Sailor Jerry global ambassador, said: “Being approached by Martin guitars for this partnership shows the lasting impact that Norman Collins has had, not only in the tattoo world, but in greater pop culture as well.

“With Martin guitars’ legendary craftsmanship, this partnership is the ultimate compliment and testament to Norman’s legacy.”

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