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Russian Standard launches on US cruise ships
Roust-owned vodka brand Russian Standard has expanded its presence in travel retail after launching onboard two US cruise lines.
Russian Standard has expanded its travel retail presence by agreeing distribution on two US cruise lines
Russian Standard vodka will be served in bars and restaurants on the US-based Norwegian Cruise Line and Celebrity Cruises.
The travel retail expansion will see the brand “amplify its presence” in the sector as it becomes available on 17 liners operated by Norwegian Cruise Line and 10 in the Celebrity Cruises fleet, travelling to destinations including Alaska, the Caribbean, Hawaii, Transatlantic and South America.
“We are delighted to have gained distribution and listings on the US Cruise Liners,” said Elina Fruin, managing director of global travel retail for the brand.
“It is fantastic to be chosen by category experts to be listed on Norwegian Cruises and Celebrity Cruises in a very competitive category.
“This is testimony to the brand’s global appeal and we are thrilled that we can now offer Russian Standard Vodka to the discerning US consumer.”
Russian Standard has expanded its presence in travel retail over the past year, with launches on Emirates and Ethiopian Airlines. The brand has also recently updated the recipe and packaging for its Platinum edition.