Close Menu
News

Caleño is latest non-alcoholic ‘spirit’ to launch

As Dry January gets underway, a new Colombia-inspired non-alcoholic ‘spirit’ has hit the market – Caleño.

Caleño is a new Colombia-inspired non-alcoholic ‘spirit’

Created by Ellie Webb, Caleño is made with botanicals including juniper, coriander, cardamom green, citrus, spices and Sicilian lemon peel, which have been steam-distilled in stainless steel drums.

It is recommended served with tonic water and garnished with an inca berry.

Founder Webb said: “I’ve cut down my drinking massively over the years as I want to live more of a healthier/ balanced lifestyle.

“Caleño’s audience is therefore in a similar age bracket to me and my friends, 18-30-year-olds, who want to make the most of their lives, but don’t want the hangover to go with it.”

The alcohol-free ‘spirit’ is available to purchase online via the Caleño website – calenodrinks.com – priced at £24.99 (US$31).  Caleño will also be available from UK supermarket Sainsbury’s from March this year.

Caleño is the latest alcohol-free brand to join the fast-growing category, a movement that was spearheaded by non-alcoholic distilled ‘spirit’ Seedlip.

Last month, Seedlip unveiled the “world’s first” non-alcoholic aperitif range, which is set to launch this year.

Funkin founder Alex Carlton also moved into the non-alcoholic ‘spirits’ sector with the launch of Stryyk Not Rum, Stryyk Not Gin and Stryyk Not Vodka last year.

Meanwhile, Pernod Ricard helped bring non-alcoholic ‘spirit’ Ceder’s to market in the UK.

As the category grows, The Spirits Business explored whether the non-alcoholic ‘spirit’ sector needs more transparency.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No