U’Luvka secures First Choice Liquor listing

Global Beverage Brands will be expanding availability of U’Luvka Vodka in 2019 after securing a listing with First Choice Liquor stores in Australia.

The Polish brand will be made available in 37 stores across the country, including Victoria, New South Wales, Queensland, Western Australia, South Australia and Australian Capital Territory regions.

First Choice Liquor is owned by Coles Supermarkets and is one of the country’s biggest alcohol retailers.

In September this year, U’Luvka Vodka partnered with Lagardère Duty Free to launch its super-premium brand in the travel retail market in Poland.

The brand also released four new flavours in August, including Apple and Coriander, Watermelon and Pepper, Orange and Juniper, and Wild Rose.