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U’Luvka enters TR market in Poland with Lagardère
Polish vodka U’Luvka has partnered with Lagardère Duty Free to launch its super-premium brand in the travel retail market in Poland.
U’Luvka Vodka is now available in airports in Poland
The brand chose to launch in the duty free channel after achieving “solid results” in the Polish domestic market.
U’Luvka vodka international sales director Oleg Prokopchuk said: “U’Luvka was created in Poland inspired by its heritage formula and the very first batch was handcrafted in 2005.
“We are all very excited about our partnership with Lagardère Duty Free Poland and believe this would help for sustainable growth of U’Luvka globally and in particular in Poland.”
Paweł Szymański, senior product category manager at Lagardère Poland, added: “We believe that the introduction of U’Luvka Vodka will attract passengers due to the unique and extremely interesting shape of the bottle.”
U’Luvka Vodka is available in stores at airports in Warsaw, Gdansk and Krakow. It is available in three formats – one litre, 700ml gift set and 100ml gift set. The one-litre format is priced at 145 PLN (US$40) in duty free.