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Smirnoff offers travellers the chance to win flight upgrades

Diageo-owned Smirnoff has launched a new campaign for its canned Seltzer ready-to-drink range that gives travellers the chance to win seat upgrades for their journeys over the festive period.

Smirnoff Seltzer is offering travellers the chance to win their share of US$50,000 worth of seat upgrades

The new campaign from Smirnoff Seltzer aims to help travellers avoid occupying the middle seat on flights in the US, offering a chance for people to win upgrades on their flights.

Travellers will have the chance to win their share of US$50,000 to upgrade their flights by sharing their travel itinerary before 14 December.

Krista Kiisk, brand director for Smirnoff Seltzer, said: “We believe that there is an opportunity for fun in any moment, whether it’s finding delicious flavour in a drink that contains zero sugar or embracing the chaos of holiday travel.

“Smirnoff Seltzer’s holiday campaign and commitment to spend up to US$50,000 to rescue as many people as possible from the misery of the middle seat is helping people find that fun.”

Until 14 December, US travellers assigned a middle seat can share their itineraries on for non-stop flights taking place between 17 December 2018 and 31 January 2019.

Smirnoff Seltzer is available across America in cranberry and lime-, berry- and watermelon-flavoured cans. The brand expanded its range this year to include its Raspberry Rosé expression.

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