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Four Pillars launches ‘Wes Anderson-style’ film

Australian gin brand Four Pillars has launched its first brand campaign film, a “Wes Anderson-style” introduction to the brand’s signature G&T.

The Four Pillars campaign includes posters that will be displayed in several Australian cities

The film, which was developed by creative agencies Interweave Group and Tooth & Claw, breaks down the Four Pillars G&T into its four key components – ice, gin, tonic, orange.

Four pastel-coloured “Wes Anderson-style vignettes” introduce each component of the drink, which are combined to create the brand’s signature serve.

Four Pillars co-founder and brand director Matt Jones said: “Let’s be honest, our summer story is pretty simple. It’s the time of year to keep things easy and smash out a few perfect G&Ts, made with our Rare Dry Gin, great tonic and a big wedge of fresh orange. So, the least we could do was to make the film as gorgeous and playful as possible.”

The film will run across YouTube, Facebook and Instagram throughout December and will be accompanied by a street poster campaign in Sydney, Melbourne, Perth and Brisbane throughout December, January and February 2019.

Four Pillars is also collaborating with Thornbury Picture House in Melbourne to run the campaign film as pre-movie content over the summer months.

The Australian gin brand, which recently appointed former Diageo employee Tom Appleton as its regional trade director, featured in The Spirits Business‘ list of gin brands to watch in 2019.

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