Tales on Tour 2019 heads to Puerto Rico

3rd October, 2018 by Nicola Carruthers

The organisers of annual New Orleans festival Tales of the Cocktail have selected San Juan in Puerto Rico as the host city for its Tales on Tour 2019 event.

Tales on Tour Puerto Rico will be held in the capital city of San Juan in March 2019

The four-day ‘special edition’ festival will take place from 10-13 March 2019 in an effort to “help the territory rebuild” following a destructive hurricane season and help “support the region’s spirits community and hospitality industry”.

Tales on Tour is an annual initiative that partners Tales of the Cocktail Foundation with a city outside of New Orleans “to educate, advance, and support the industry on a global scale”. The Scottish city of Edinburgh has hosted Tales on Tour for the last two years.

Similar to the flagship New Orleans event, Tales on Tour will include a day of service, a day of education, Beyond the Bar programming focused on mental health and wellness, Spirited Dinners, and the Cocktail Apprentice Programme.

Tales of the Cocktail Foundation will partner with La Factoria bar in San Juan for Tales on Tour 2019. The venue will host a special take over event during the festival.

La Factoria co-founder Roberto Berdecia said: “It has been a very tough year and it has been incredible to see all of the support from the outside. Bringing Tales on Tour to Puerto Rico is going to make us feel part of something bigger. Those who come here will feel what we call ‘calor caribeño,’ meaning, make them part of the family!”

Gary Solomon Jr, co-chair of the Tales of the Cocktail Foundation’s board of directors, added: “As New Orleanians, we live in a city rebuilt on hospitality in the wake of a natural disaster.

“New Orleans’ culinary scene was instrumental in New Orleans’ long road to rebuilding and financial recovery. That shared sentiment really drew us to help a sister city through a genuine lens of hospitality.”

More details are expected to be released in the coming weeks, along with a full programme.

The festival has undergone several changes under new owners Gary Solomon Jr and Neal Bodenheimer, who took over TOTC’s parent company Mojo911 from founder Ann Tuennerman and her husband Paul Tuennerman earlier this year. The deal saw the company restructured as a not-for-profit.

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