Jägermeister launches Halloween TR activation

Herbal liqueur brand Jägermeister has launched a Halloween-themed activation in Copenhagen Airport.

The Halloween-themed activation features skulls, spiders and staff in costume

Running throughout October, the activation features skulls, spiders and other spooky visuals to help travellers get into the Halloween spirit.

Promotional staff will also be dressed in Halloween costumes as they offer samples to travellers passing through Copenhagen Airport.

Mast-Jägermeister SE director of global travel retail, Dietmar Franke, said: “We continuously look to deliver memorable brand experiences where we can engage directly with our consumers and Halloween offers us the perfect platform to do so.

“Travellers passing through Copenhagen Airport are certainly going to get into the Halloween spirit thanks to Jägermeister.”

Within the “creepy-themed” pop-up, passengers can buy a range of Jägermeister products, including the Jägermeister Copenhagen bottles from the city label range – which launched in May 2018.

The Mast-Jägermeister-owned brand recently unveiled a limited edition off-trade pack that comes complete with two shot glasses as it targets the UK’s shot culture.