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US spirits maker Local Choice launches $50k crowdfunding bid

American spirits producer Local Choice has launched a crowdfunding campaign as it looks to increase production and expand distribution.

Local Choice has turned to crowdfunding in order to raise at least US$50,000

The crowdfunding campaign, launched through online platform First Democracy VC, aims to raise at least US$50,000 to increase the company’s spirits inventory, drive marketing campaigns and develop new brands.

Paula Dezzutti Hewlette, founder of Local Choice, said: “I’m so excited for this opportunity and the show of support from investors. The Local Choice platform and our partnership model is so important – everyone thrives working together and I believe we’re helping change the industry for the better.

“We have incredible products and stories to share. While our brands have been embraced by consumers who have discovered us organically, this capital raised will expand our reach and help us gain greater visibility and traction in the marketplace.”

Hewlette founded South Carolina-based Local Choice in 2010. Its spirits portfolio includes a range of Bourbon, vodka and rum brands.

Through its Sip & Serve initiative, Local Choice donates US$2 per bottle sold to a number of community causes.

An increasing number of businesses have turned to crowdfunding recently, including New York cocktail bar Death & Co, UK-based East London Liquor Co and ‘Croatia’s first’ gin distillery.

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