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Glenfiddich Festival expands entry to UK bartenders

William Grant & Sons is opening the doors of its Glenfiddich Festival Experiment to bartenders across the UK for the first time this year.

The first Glenfiddich Festival Experimental was held last year in Dufftown

The inaugural event, held last year at the Glenfiddich Distillery in Dufftown, was launched for the Scottish on-trade and will now be opening its doors to the rest of the UK.

The 2018 festival will include headline acts such as Razorlight, Example and Twin Atlantic, along with up-and-coming Scottish artists. Additional acts will also feature at The Forest Stage.

There will also be a wide selection of local street vendors, distillery tours, live comedy from Garry Little and Leo Kearse and a newly added Acoustic Lounge.

Mark Thomson, Glenfiddich’s Scotland ambassador, said: “Last year the Glenfiddich Festival Experiment was just that, an experiment. We honestly had no idea how the event would go, but the result was truly epic. So it was a no brainer to bring it back in 2018. This year is going to be bigger and better than ever, so if you want to attend, get in touch!”

Gwilym Cooke, senior brand manager at Glenfiddich, added: “Experimentation is at the heart of all we do, and bartenders play a key role in bringing our experimental story to whisky-lovers across the country.

“The Glenfiddich Festival Experiment is our way of thanking bartenders for their continued support of our brand, and we’re happy to be able to host them for another year of festivities at our home in Dufftown.”

Bartenders who are interested in attending The Glenfiddich Festival Experiment #2 should contact their local Glenfiddich representative.

The festival will take place at the Glenfiddich Distillery from 9-11 September 2018. A full line-up will be revealed in the run-up to the event.

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