Altia adds Hernö to Nordic and Baltic distribution arm

Swedish gin brand Hernö has appointed Finland’s Altia as its exclusive distributor for a number of Nordic and Baltic markets.

Hernö’s portfolio of gin will be represented by Altia in the Nordics and Baltics

From 3 September, Altia will represent the brand in Sweden, Finland, Norway, Estonia and Latvia, as well as in travel retail.

“Hernö Gin is a prominent brand in Sweden, which is the largest gin market in the Nordics,” said Janne Halttunen, senior vice president for Scandinavia at Altia.

“The gin category has also been growing in Finland and Norway, in addition to Sweden. Authenticity, craft and premiumisation are in the centre of the current consumer trends and Hernö Gin responds perfectly to these trends.”

Jon Hillgren, founder and CEO of Hernö Gin, added: “As a leading company in the industry, Altia can help us to further grow Hernö Gin in Sweden and build the brand, as well as expand distribution in other Nordic countries [and] in the Baltics and travel retail.

“I am looking forward to starting to work with Altia, especially with communication, brand strategies, trend analysis and consumer insights.”

Earlier this month, Hernö teamed up with Australian distillery Four Pillars to launch a collaborative product – Dry Island Gin.