Top six best-selling Tequila brands

10th July, 2018 by Nicola Carruthers

The Tequila category is flourishing with big companies buying up smaller brands for billions of dollars. We present the brands at the top of the volume ladder.

SB reveals the best-selling Tequila brands in 2017

SB reveals the world’s best-selling Tequila brands

According to market research provider Euromonitor International, the combined Tequila and mezcal category is the fastest growing in spirits, with volumes increasing 5.1% in 2017 to 33.6 million cases.

Last year was fruitful for the sector, with all million-case-plus Tequila brands in growth.

The category has attracted the attention of international drinks groups with a flurry of acquisitions, meaning Tequila is benefiting from unprecedented investment.

In June 2017, following its full purchase of Don Julio in 2015, Diageo agreed to acquire George Clooney’s Casamigos Tequila brand for US$1bn. However Bacardi trumped Diageo with its acquisition of Patrón Spirits International in a deal that valued the Tequila maker at US$5.1bn.

There were also several new entries to the million-case club, including Beam Suntory’s Hornitos brand and Diageo’s Don Julio Tequila.

Following our recently published Brand Champions 2018 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling Tequila brands on the market today.

Click through the following pages to discover the top six best-selling Tequila brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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