Top seven best-selling speciality spirits

18th July, 2018 by Nicola Carruthers

The continuing trend for bitter flavours boosted a number of speciality spirits in 2017 – but which brands led the growth of the category last year?

SB presents the world's best-selling speciality spirit brands

SB presents the world’s best-selling speciality spirits brands

As interest peaks in the after-work apèritif and the popularity of the bitter cocktail trend takes hold, the likes of the Negroni, Aperol Spritz and variations on the classic gin and tonic have helped to pave the way for growth in the speciality spirits category.

A large number of bitters producers reported steady single-digit growth in the year, meanwhile vermouth was hit by a dip in volume.

Pernod Ricard’s Ramazzotti bitters and Ricard anis brand also witnessed stagnant sales in 2017.

Gruppo Campari’s Aperol brand continued to shine, boosted by European markets and the US – prompting us to once again name the brand Speciality Spirits Brand Champion 2018.

Following our recently published Brand Champions 2018 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling speciality spirits brands on the market today.

Click through the following pages to discover the top seven best-selling speciality spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

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