Tito’s expands GTR presence with Dufry

6th June, 2018 by Owen Bellwood

Texas-based Tito’s Handmade Vodka has expanded its partnership with duty free operator Dufry around the world.

Texas-based Tito's Handmade Vodka will expand its presence in GTR

Texas-based Tito’s Handmade Vodka will expand its presence in GTR

Tito’s, which has collaborated with Dufry in the Americas since 2014, has expanded its presence across travel retail stores operated by the company in Southern Europe, Africa, UK, Central and Eastern Europe, Asia, Middle East and Australia.

As part of the agreement, Tito’s will launch in new locations including London Heathrow, Stockholm, Helsinki, Lisbon, Zurich and Jordan, amongst others.

Tito’s managing director of international, John McDonnell, said: “This new global partnership represents a significant breakthrough for Tito’s and reflects our rapid expansion into new domestic markets.

“Following its unequivocal success in the Americas, we are delighted that Dufry now recognises the value Tito’s will add to its entire global operation and look forward to bringing Tito’s story and the craft movement to life for their customers and replicating our Americas success in other parts of the world.”

Later this year, Tito’s will support the wider GTR rollout with a number of activations and samplings in selected travel retail locations.

The Texas-based vodka brand recently announced that it will increase its presence across travel retail in American airports and cruise lines throughout 2018.

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