The top 10 best-selling rum brands

9th July, 2018 by Nicola Carruthers

4. Captain Morgan

2017: 11.7m
2016: 10.7m
% change: 9.3%

Place last year: 4

This year’s Rum Brand Champion, Diageo-owned Captain Morgan, boasted the highest rate of growth for any international rum brand.

Global brand director Nik Keane attributes Captain Morgan’s success to innovation and its growing presence in markets including the UK, Germany, Australia, South Africa, Mexico and France.

Diageo recently launched a number of shot-inspired flavour extensions, including watermelon and coconut, and tweaked the bottle design to create a “more modern brand visual identity”.

One Response to “The top 10 best-selling rum brands”

  1. Marc Bromfeld says:

    I am very surprised that Brugal was not part of this list as the brand sold 2.79M cases last year.

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