The top 10 best-selling rum brands

9th July, 2018 by Nicola Carruthers

7. Contessa

2017: 1.8m
2016: 2.0m
% change: -10.1% 

Place last year: 7

Radico Khaitan-owned Contessa was hit hard by different market factors in India and continued to experience declines in 2017. The brand was unable to reach the 2m case mark it witnessed in 2015.

Radico says that Contessa is the most popular rum brand in India’s defence segment, with a 25% market share. It also has a presence in Africa, South East Asia and the Middle East, and is now rolling out to the US and Canada.

One Response to “The top 10 best-selling rum brands”

  1. Marc Bromfeld says:

    I am very surprised that Brugal was not part of this list as the brand sold 2.79M cases last year.

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