The top 10 best-selling rum brands

9th July, 2018 by Nicola Carruthers

2. Bacardi

2017: 16.8m
2016: 17.2m

% change: -2.7%

Place last year: 1

It’s a new position for Bacardi as it slips from the top spot to become the second best-selling rum in the world.

Bacardi recently shifted its focus to more premium positioning, releasing two new products with higher price points in April this year. But will its premiumisation efforts pay off this year?

One Response to “The top 10 best-selling rum brands”

  1. Marc Bromfeld says:

    I am very surprised that Brugal was not part of this list as the brand sold 2.79M cases last year.

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