The top 10 best-selling rum brands

9th July, 2018 by Nicola Carruthers

Overall growth for the world’s third biggest spirit category may have been marginal last year, but there’s excitement to be found among rum’s largest producers. SB looks at how the big players are performing.

These were the best-selling rum brands in 2017

These were the best-selling rum brands in 2017

According to figures from market research provider Euromonitor, total rum sales experienced an increase of 0.7% to 144m cases in 2017.

Meanwhile, data published in our Brand Champions 2018 report showed a mixed performance for brands across the rum category in 2017.

There was some jostling for the top spot, while a number of international brands, such as Captain Morgan and Havana Club, witnessed soaring sales.

However, the impact of demonetisation and a highway ban on alcohol in India continued to affect the performance of local brands in 2017.

Following our recently published Brand Champions 2018 report – our pick of those brands selling more than one-million cases annually – we run through the world’s best-selling rum brands on the market today.

Click through the following pages to discover the top 10 best-selling rum brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2018.

As there is no globally recognised definition of rum, brands featured on this list are all marketed as rums. 

One Response to “The top 10 best-selling rum brands”

  1. Marc Bromfeld says:

    I am very surprised that Brugal was not part of this list as the brand sold 2.79M cases last year.

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