Maker’s Mark bartender programme back for 2018
Maker’s Mark is bringing its bartender engagement programme back for 2018 with workshops planned for London, Edinburgh, Manchester and Bristol in the UK.
The first masterclass will take place on 6 August in London, offering bartenders an “immersive and educational” experience into the Beam Suntory-owned Bourbon brand.
The Makers workshops will cover wheat, starting in London with an artisan doughnut-making session at Bread Ahead with baker Manuel Monade. The doughnuts will be made with the same red winter wheat used to make Maker’s Mark.
Wax workshops will also be offered, showing bartenders how to personalise wax candles and represent how each bottle of Maker’s Mark is hand-dipped.
London bartenders will also get the chance to work with London Print Club to create bespoke cocktail mats to signify how the Bourbon’s labels are printed and hand-pressed at the distillery.
In addition, each bartender will be shown how to engrave bar tools as part of the wood workshop.
Amanda Humphrey, Maker’s Mark brand diplomat, said: “We have a rich history and heritage of doing things differently, so we wanted to move away from traditional bartender training and offer immersive hands-on opportunities to understand and experience craftsmanship.
“These bespoke experiences aim to offer bartenders an insight into the unique process that goes into making each and every bottle of Maker’s Mark.”